Collagen is really having its time in the sun as a bit of a beauty hero right now, and no wonder when you discover all the good sh*t it can do for your hair! Did you know your body’s natural production decreases from age 18? Enter collagen - it helps strengthen, making hair healthier, shinier and more lush while its antioxidant properties negate the nasties that lead to thinning, greying and hair loss. Fountain of youth, basically!
So you’ve heard of keratin, right? Well, Biotin (which is technically vitamin B7) helps with keratin production, giving such delicious results that it’s casually referred to as “hair food”. Trichologists (that’s hair experts between you and me!) all agree that biotin helps to promote the healthier hair! Sign. Us. Up!
Another beauty VIP, Hyaluronic acid (or HA, for short) is a moisturizing megapower. To get a bit science-y for a sec, HA is a gel-like molecule that acts as a humectant, with impressive abilities to hold water up to 1000x its own weight! These too-good-to-be-true moisture binding properties fill the holes in damaged, porous hair, and when used in conjunction with its BFF — collagen — they are a dream-team who will simultaneously repair your hairs core while nourishing the outer layer. Thanks guys!
These babies are also known as ‘mini proteins’ because they are made up of a chain of amino acids just like regular old ‘big’ proteins. Cute! When applied to your lash line they work to nourish your lashes from the inside out. Leaving you with the healthiest of lashes. Yassss!